Brian J Hall, expert on motivation and incentives and Harvard Business School professor, will talk about Cents and NonCents: sensible and nonsensible ways that we use money and non-monetary incentives to motivate value-creating behaviors. Humans are often irrational, meaning that we don’t always follow the money, and sometimes monetary rewards aren’t the most effective tools to drive behavior, and can even backfire entirely. Hear Brian Hall talk about when money works and when it doesn’t, and how we can be better motivators.